Media Essay Comparison

 Comparison “Between no time to die” and “Black widow” 

No time to die and Black widow are both major block buster films and both have a budget of over 200

million US dollars.

No time to die in specific has a budget of 250 million dollars and a marketing budget of 100 million dollars. As well as this, it was filmed with one of the most expensive and largest cameras, IMAX. Visually it creates an attracting aspect to the audience which makes the movies box office sell a lot faster that a normal film being streamed in a normal theatre. In addition to this, the cast in No time to die are all A list celebrity’s starring Daniel Craig, Ana de Armas, Rami Malet and many more. This allures the audience of all age categories and genders to watch the new James Bond movie as the many fan bases of these famous actors will want to watch the movie. The lack of gender bias though female equality and women not getting objectified further enhances the attraction to the female audience as they can look up to these women as roll models. 

The female characters are portrayed as strong and independent and even with the lead James Bond having to save them, they are not seen as a damsels in distress rather an equal ally. This also appears to audiences all around the world. Including this, the many stunts, explosions and CGI will immediately showcase the genre of this movie. As the franchise of James Bond has been around for 59 years there have been many reboots with 27 movies comprised of 12 James Bond’s which enlarges the target audience targeting the existing fan base and the global mainstream audience. James Bond is infamous for its big fights scenes and villains these visuals creerte a better experience and therefore this creates a theatrical skepticism.  

The movie Black Widow is portrayed in a similar way. The budget of Black Widow was 200 million dollars and 150 million dollars of marketing. The actors in this film are also A list celebrities such as Scarlett Johansson who is the main character and Florence Pugh known for movies such as little women and midsommer. The location seen in Black Widow are a few, we have for example Norway with amazing scenery of snow and ice, Budapest, a train station and the subway of Paris. Similarly to Bond, using the Aston Martin and have many action shots with the motorbike in Black Widow, a BMW on a track is used. This is too attract a wider audience. In terms of scale, Black Widow has a epic visual sceptical which is when the only way to shoot a scene is to go to the city. This creates high level of verisimilitude. There is also the fact that Black Widow is a pre-sold element before it was even released we knew it was goofing to sell out and make double the budget they used to make the film. This is for the reason that it is a franchise, therefore it already has a stable fan base, and the A list actors.

 In terms of audience, it is very diverse and having 2 female main characters it can be portrayed to more of a feminist audience in modern day society. Black Widow has a large mainstream audience all over the world.

These 2 films are very similar, they both don't objectify woman in the way that movies used too. This is done by for example in Black Widow her not having any love interests and not wearing revealing clothes. This is also shown in James Bond as he is known to sleep with many of the female characters shown in the movies but there is a woman who is shown to be strong and independent as she is able to keep up with the fighting shown and does not end up with Bond. These films sell the immersive experience as they contain subjective filming, IMAX screen format as options for their showings. these films also contain similar sponsorship deals as they have both been sponsored by car dealerships. Black Widow was sponsored by BMW and No time to die was sponsored by Aston Martin creating the market audience a lot larger. Both these films also contain special effects due to the amount of stunts explosions and unreal scenes that have to be made.

James Bond’s Aston Martin sponsorship and Black Widows BMW sponsorship. 

        

Dead Man Shoes Analysis

 Text analysis Dead Man Shoes directed by Shane Meadows

In terms of camera, there are many scenic wide establishing camera shots therefore reassuring them journey of the two characters. The characters move from right to left signifying the are returning somewhere. Gives an idea of long distance through cameras depth of field this is too sell you the idea that this journey is a long one. In the beginning seque from an editing point of view there is cross cutting between original looking home video footage and the shot images of brothers walking. The walking is slow paste. For sound, there is a non diegetic song giving a nostalgic tone and a reminiscent and melancholic. It also suggests the idea that it is country/folk. In addition to this the mice en scene suggests a countryside ambience. 

 

Film Industry research IMAX

 IMAX  

IMAX is a company that has its own line of high-resolution camera, projectors, film formats and theatres. The name often refers to the film format and the experience of watching a film. The main differences between a regular movie theatre auditorium basically boils down to the size of the screen and the auditorium itself.

In addition to this, IMAX uses speakers behind the screen and adjust the seating plan to always be facing the taller screen face first no matter where you are seated. IMAX also proves to have the highest quality imagery available, especially in the case of their physical 70mm film prints. 

IMAX characteristics.  

- heavy and noisy cameras

- 12k resolution

- massive film stock, cameras and projectors

- screens multiple stories in height

- the film runs through the camera and projector horizontally instead of vertically 

IMAX was originally founded as Multiscreen Corporation before changing its name to a made up word that founders created to sum up their ultimate goal: maximum image. IMAX has been around for 54 years and there are about 1,500 IMAX theatre's in more than 80 countries around the globe. There are only 26 IMAX film cameras today. It costs about 400,000 thousand dollars to build an IMAX theatre.

Analysis of “Guardians of the Galaxy Vol II”

 Opening title sequence Analysis ‘Guardians of the Galaxy Vol II”

   Link: https://youtu.be/4UUIC4wC4WU

The beginning shot to the opening scene of “Guardians of the Galaxy Vol II”is an establishing wide shot showing everything thats happening during this beginning scene. The fact that there are 2 large speakers a strange creature and behind that a giant octopus and sparkling lights already from the first instance creates an enigmatic shock and provokes the audience to be interested. The shiny and sparkly almost explosion like lights behind this strange looking creature demonstrate to the audience that something bizarre is happening and immediately indicates what genre the film is. As soon as the creature named “baby groot” joins the cables together a non diegetic sound track starts to play. The music is upbeat and very jumpy giving a positive ambience to the audience. The beat starts to rise up until visually we are enhanced by the octopus that is blowing out the colorful fire with a diegetic sound effect. the color of the fire is pinkish and sparkly therefore this makes it intriguing for an audience. We can then link this too Katz’s uses and gratifications theory suggesting that audiences absorb media for a specific reason. With this opening title sequence audiences might watch it to escape their reality and for entertainment. 

As the sequence develops, we are shown a continuos shot of the groot dancing to the non diegetic upbeat soundtrack while in contrast in the background there are multiple explosions happening which keeps the audience entertained. The motions in the background are blurry and the main focus in on the groot dancing to the specific song with his headphones in unaware of what is happening behind him. In the meantime the titles appear slowly and steady in bright flashy colors. The camera shakes when the explosions happen and a loud sound effect is shown with bright yellow colours this is too create emphasize to the audience the humor and contrast of there film. It creates an expressive sense of reaction and first impression to the audience.